Finalists announced in first mobile money transfer awards
Some of the biggest and most innovative names in mobile money transfer (MMT) are amongst the finalists for the first Mobile Money Awards at the industry's leading, annual event in Dubai, MMT Global, from 24 to 27 October. Safaricom, Vodafone, Orange Money, Telenor & Tameer Bank and Western Union are just some of the leading companies that have been nominated in one of six categories for the awards.
MMT Awards
"We want to celebrate the success of mobile money and the impact that it is having on the lives of end users around the world," says Steven Clarke, MMT Global director. "Following a vigorous review process of scores of entries, our team of judges, made up of industry experts, have selected the top four MMT programmes in each of our six categories."
1. Best MMT entrant of the year
Recognises an operator or financial institution that has launched a successful new MMT service in the past 12 months.
- Grameenphone’s m-ticketing programme for Bangladesh Railway
- Vodafone Money Transfer, Fiji
- Banglalink’s Mobile Wallet Service – Bangladesh
- Telenor & Tameer Bank – EasyPaisa
2. Achievement in financial inclusion
Recognises an MMT service provider who has made a real difference to the unbanked in their country of operation, bringing about tangible social and economic improvement. This award is open to operators, banks or microfinance institutions.
- Safaricom - M-PESA
- GCASH and RBAP
- EKO Financial Services
- Telenor & Tameer Bank – EasyPaisa
3. Best bank led MMT project
Recognises the best bank led customer-facing MMT model. The award will take into account subscription and adoption rates as well as the banks’ market entry strategy and how well the service has been received by customers.
- HSBC Brasil
- MCB Bank
- Yes Bank
- Permanent TSB
4. Best operator led MMT project
Recognises the best operator led MMT model. The award acknowledges subscription and usage rates, customer reach and ease of service for end users.
- Vodafone Money Transfer – Tanzania & South Africa
- Maxis Communications
- Orange Money
- Zoompass
5. Most inventive marketing campaign
Acknowledges the most innovative and appealing marketing campaign, whether they employ advertisements in the media, word of mouth, viral marketing or any other means, this award is all about how you got your target market to engage with your product!
- Safaricom – M-PESA
- Zoompass
- Oi Paggo
- Telenor & Tameer Bank – EasyPaisa
6. Best IMT programme
MMT is viewed as a fantastic vehicle for cross border remittances, yet few providers have successfully launched IMT services. Which to date have been the most successful in terms of product usability?
- Western Union
- GCASH
- aKos
- Banglalink
There will also be a special award acknowledging outstanding individual contribution to mobile money development.
Event website: www.mobile-money-transfer.com/global
Event dates and location: 24-27 Otober 2010, Intercontinental, Festival City, Dubai, UAE
MMT Awards
"We want to celebrate the success of mobile money and the impact that it is having on the lives of end users around the world," says Steven Clarke, MMT Global director. "Following a vigorous review process of scores of entries, our team of judges, made up of industry experts, have selected the top four MMT programmes in each of our six categories."
1. Best MMT entrant of the year
Recognises an operator or financial institution that has launched a successful new MMT service in the past 12 months.
- Grameenphone’
- Vodafone Money Transfer, Fiji
- Banglalink’s Mobile Wallet Service – Bangladesh
- Telenor & Tameer Bank – EasyPaisa
2. Achievement in financial inclusion
Recognises an MMT service provider who has made a real difference to the unbanked in their country of operation, bringing about tangible social and economic improvement. This award is open to operators, banks or microfinance institutions.
- Safaricom - M-PESA
- GCASH and RBAP
- EKO Financial Services
- Telenor & Tameer Bank – EasyPaisa
3. Best bank led MMT project
Recognises the best bank led customer-facing MMT model. The award will take into account subscription and adoption rates as well as the banks’ market entry strategy and how well the service has been received by customers.
- HSBC Brasil
- MCB Bank
- Yes Bank
- Permanent TSB
4. Best operator led MMT project
Recognises the best operator led MMT model. The award acknowledges subscription and usage rates, customer reach and ease of service for end users.
- Vodafone Money Transfer – Tanzania & South Africa
- Maxis Communications
- Orange Money
- Zoompass
5. Most inventive marketing campaign
Acknowledges the most innovative and appealing marketing campaign, whether they employ advertisements in the media, word of mouth, viral marketing or any other means, this award is all about how you got your target market to engage with your product!
- Safaricom – M-PESA
- Zoompass
- Oi Paggo
- Telenor & Tameer Bank – EasyPaisa
6. Best IMT programme
MMT is viewed as a fantastic vehicle for cross border remittances, yet few providers have successfully launched IMT services. Which to date have been the most successful in terms of product usability?
- Western Union
- GCASH
- aKos
- Banglalink
There will also be a special award acknowledging outstanding individual contribution to mobile money development.
Event website: www.mobile-money-
Event dates and location: 24-27 Otober 2010, Intercontinental, Festival City, Dubai, UAE
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